CONTENT MARKETING FOR THE LIFE SCIENCES

Join fellow Sales & Marketing professionals from the Science, Engineering and Healthcare Industries for a unique look at the world of digital content marketing in the context of science.

The online world is constantly evolving, and the tools available to the modern marketing professional are endless. It is no longer a case of paying your way to the top of Google – you need to consider the entire customer journey and know exactly what to present your potential customer, and when.

In this webinar, we address critical aspects of generating engaging and well optimized life science content. We will look at what types of content work well on different channels and how to build a holistic mix of content tailored to everyone who engages with your brand. We will also share case studies from real life science companies, showcasing examples of digital content marketing methods and the success they saw as a result.

Key topics covered…

  • Learn about the different types of content and their value/position in a life science content marketing mix
  • Learn the latest content optimization considerations
  • How to apply these tactics in your own life science content marketing strategy

The content and topics discussed during this webinar will be most relevant to CMOs, Sales & Marketing Managers, Product Managers and Digital Marketing Specialists who work for companies that offer product or services in science and technology sectors.  Specific markets include…

  • Basic Life Sciences
  • Drug Discovery
  • Medical Science
  • Materials Engineering
  • Optics and Imaging Sciences
  • Environmental Science
  • Bioprocessing
  • Cleantech

Find out how to enhance your customer journey at every stage of the buying process:  Attract Anonymous personas, Track Cookied Visitors, Generate Leads, Nurture Existing Prospects, Develop Clients. Register today!

Presentation Team

James Ives // Editor in Chief, News Medical

James graduated from Plymouth University with an first class MPsych (Hons) in Advanced Psychology, where he particularly enjoyed getting stuck in with EEG experiments.

Click here to connect with James on LinkedIn.

Jess Maloney // SEO Account Manager, AZoNetwork

Jess graduated with a BA (Hons) in Media and Journalism from Nottingham Trent University. It was here where she broadened her writing skills across a wide range of content, and Jess still enjoys writing in and out of work.

Click here to connect with Jess on LinkedIn.

Frank Barker // Chief Marketing Officer, AZoNetwork

Frank is in his seventh year with AZoNetwork and brings his vast digital knowledge which can be applied to a range of technical applications and industries. Having begun his career as a digital marketing consultant, he now leads the marketing team for AZoNetwork and deals with everything from branding to generating leads and integrating CRMs with analytical software.

Click here to connect with Frank on LinkedIn.

Webinar Host

Andy Henton // Director, InsideScientific

After completing an honours degree in Medical Science at Western University (Ontario, Canada), Andy spent 8 years working in the preclinical research instrumentation market, focused on commercialization of miniaturized catheter-based technologies for cardiovascular research. He has filled various roles focused on sales, marketing, and business development. In 2013, he co-founded InsideScientific, an online environment built for life science researchers focused on producing educational webinars, workshops and digital resources that help researchers do their best science.  An expert in educational webinars, he has been involved in the planning, production and hosting of more than 100 webinars in the science industry.

Click here to connect with Andy on LinkedIn.