WEBINAR: How to Increase Brand Awareness, Generate Leads and Sell Using Content and Video
Digital content and remote communication has been increasingly widely adopted in this past decade, and these marketing tools have never been so important.
During this 45-minute webinar, Andy and Jason will share strategies that companies can put into play quickly to boost brand awareness, generate quality leads and engage your prospects and customers virtually.
Key topics will include…
- Quick content marketing wins
- Creating micro-content from “Big-Rock” projects
- Using “Vmail” to open new doors
- How marketing should enable sales activity
- Remote selling with video
Meet the Presenters…
Andy Henton // Director, InsideScientific
14 years in life science marketing, sales and management. I’ve done everything from product launches, to negotiation, service, brand messaging and mentoring. I believe SMBs can outperform the competition with the right tools and people.
SKILLS: content marketing; webinars; websites; branding; trade show; positioning
Jason Cahill // Client Success Manager, InsideScientific
Two decades of sales experience in several market segments and verticals. I’ve experimented and utilized various sales strategies, but success comes down to this: if a communication is anticipated, it’s automatically discounted. I believe you can be yourself and be successful in sales.
SKILLS: sales strategy & process, CRM, “smarketing”, video, training & management