Perfecting Scientific Webinars for Lead Generation

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During this webinar, Andy Henton and Martin Hess discuss webinar best-practices including strategy, content development, audience engagement, collecting market intelligence and setting the stage for the next step in your sales process.

Key topics covered during the presentation included…

  • Why webinars should be a cornerstone of your marketing plan
  • Creating an Objective-Based Strategy
  • Planning content: the “Who, What and How”
  • Registration & Attendance trends and strategy
  • Gathering Market Intelligence
  • Post Webinar Plan: Content Creation, Personas, and Action!

Presentation Details

  • 00:00 – 08:50:  Introduction, Why Webinars and Understanding Lead “Touchpoints”
  • 08:51 – 12:30:  Audience Poll – (1) How do you currently capture leads? (2) How many touchpoints are typically required to make a sale?
  • 12:31 – 15:26:  #1 – Objective-Based Strategy 
  • 15:27 – 27:10:  #2 – Content: Who, What and How
  • 27:11 – 34:11:  #3 – Registration & Attendance Strategy
  • 34:12 – 36:44:  Audience Poll – (3) Which of the following lead attributes do you currently track?
  • 36:45 – 43:19:  #4 – Market Intelligence for Lead Classification
  • 43:20 – 47:40:  #5 – Post Webinar Plan: Content Creation, Personas, and Action!
  • 50:14 – 58:40:  Q&A Session