Earlene Biggs, MA
VP, Market Research & Analytics
Pricing, Market Access and Reimbursement
Earlene Biggs is a seasoned professional leading an award-winning analytics and research team in a publicly traded company with >35,000 employees globally supporting product development and commercialization of pharmaceutical products. She has provided thought leadership in market research, actionable analytics, and critical insights through project design and delivery, speaking engagements, and other contributions.
With expertise in process management, Earlene has built market research systems and processes in three different organizations and advised on many more. She served as a member of RPA Centre of Excellence, operations management and ERP teams, and senior leadership teams for medium-size and large companies. In addition, Earlene provides thought leadership and consultation on leadership, inclusiveness, and organizational well-being.
Current career accomplishments include a Patent-Pending on “Methodology for Optimizing Sales Force Effectiveness,” Rayna S. Herman and Earlene Biggs, principal investigator for a proprietary model on effective interactions with physicians, and authored articles on customer satisfaction, decision-making and social dynamics.