Aurita Menezes, PhD is a Sr. market Development manager within the Marketing team at Lonza. In her role she is responsible for identifying products and product improvements that will serve the biologics and preclinical markets. Her portfolio focuses on hematopoietic immune and stem cells. She works closely with the Lonza R&D team to drive innovation with new primary cell products and assays. Aurita received her PhD in Microbiology and Immunology from University of Mississippi where she researched the major histocompatibility complex of Ictalurus punctatus. Previous to her role at Lonza she was a Sr. product manager at Integrated DNA technologies leading the development of qPCR gene expression and genotyping products.